PART TWENTY

GENRE, AUDIENCES AND INSTITUTIONS

 

 WHY IS GENRE A RELEVANT CONCEPT FOR AUDIENCES?

Genre is important to film audiences because the audience need to be interested and engaged in the genre in order to watch the film and enjoy it.

 

HOW DOES GENRE AFFECT FILM PRODUCTION COMPANIES (THE COMPANIES THAT MAKE THE MOVIE)?

When the production companies are marketing and studying cinema, it is important for them to know who the intended audience are so that it engages them and helps them to relate to certain producers so that forthcoming movies will be successful as the audience will be interested in them after seeing the previous one.
 

 

 WHY IS THE GENRE USEFUL FOR FILM DISTRIBUTION COMPANIES (THE COMPANIES THAT MARKET AND ADVERTISE FILMS)

 

 The distributor charges a distribution fee so it is very important to choose the distributor who is the most suitable for your specific genre. Movie makers need to study each platform in order to find the demographic that will be most receptive to their movie, for example, "On Demand", the audience is typically more female-skewed and a bit older, so films that can be marketed as more of a thriller than a hardcore horror film will perform better for this distributor. Whereas, "Digital HD", skews younger and is more likely to do a lot better with R-rated horror especially platforms/distributors such as Xbox.