Focus Group Feedback

PART SIXTY NINE

Do you like the costumes?

• Yes, particularly the fur
• Yeah they worked for their age
• Yeah they look vintage and fits the song
• Yes, they all work very well and fit the song
• Costumes are good and show their friendships and team spirit
• Yes I think they fit the woods and fit genre of music
• Yes
• Yes, they suited the characters really well
• Yes
• I like the costumes as they're different and colourful
• Yes

Is it obvious who the lead is?

• Yeah
• Yes, he was shown a lot
• Yeah
• Yes, it is shown really well throughout 
• Yeah
• Yes
• Yes
• Yes
• Yes
• Yes
• Yes

Do you think think there was enough variety within the sets?

• Yes, especially with the projections
• Yes, the contrast was good
• Yes, I think the sets were great
• Yes, there is enough variety 
• Yes
• Yes, I think the sets were perfect
• Yes
• Yes, and the use of projections made it really exciting
• Yes, I liked the shots in the woods and how they linked to the projections (girl in the woods)
• Ys, I like the contrast of using the woods and the study
• Yes

Did you get bored?

• No
• No
• Nope
• No as there is a lot going on
• No
• No!
• No
• No, wanted to watch more!
• No
• No
• No

Did the band portray their characters successfully?

• Yes
• Yes, they were all childish which worked well
• Yes, especially Charlie
• Yeah, they all suited they characters very well
• Yes
• Yeah, they are all friends which is nice
• Yes
• Yes, really well. I liked the close ups of them playing their instruments
• Yes
• Yes
• Yes

What was your favourite element of the video?

• Jonty’s drums
• When they were running around in the woods
• Their friendships
• The woods!
• The woods were amazing
• Them having fun in the woods
• The projections
• The band in the woods
• The funny moments in the woods
• When they were playing in the woods
• The projection of the girl on the t-shirt

Is the narrative clear?

• Yes
• Yes
• Yes - the lost boys
• Yes, they’re lost boys
• Yes
• Yes
• Yes
• Yes, the lost boys
• Yes, but not entirely
• Yes
• Yes

Do you like the overlapping editing at the beginning?

• Yes
• Yes
• It worked
• Yes, all the editing was very well done
• Yes, very interesting
• Yes
• Yes
• Yes
• Yes
• I love the editing at the beginning, I think it is one of the strongest bits of the music video
• Yes

Did you like the pace of the editing? why?

• Yes, it was very dynamic
• Yes because it worked well with the pace of the song
• Yes because it fit the song
• The pace was shown well and there was a good build up
• Yes, it fit the song’s pace well
• Yes, it fit the song really well
• Yes it worked with the slow and fast bits of the song
• Yes, really exciting 
• Yes, it showed equal variety of all the sets
• Yes, as it’s fast and different from other music videos, and pace varied so it’s good you showed experimentation
• Yes, because it fit in with the pace of the song

Do you think should use more of the girl? why?

• No, it was a good amount
• Yes, sometime it wasn't clear
• Yes because I liked Charlie’s kiss so there should have been more of her
• Yes, it wasn't clear enough but it was still effective
• No, you don't need more of the girl 
• No, because it’s all about the boys and not her
• Yes, because it was a bit random when she kissed the guy on the cheek
• Maybe a little bit more because it would attract a larger audience
• I think there was a good amount of the girl
• No, it is a boy band so leave it as it is
• Yes, because when the girl kissed the guy on the cheek it is not clear that she is the girl in the projection