PART SEVENTEEN
Organic & Synthetic artists:
With Damien Rice, emphasis
is given to album sales and the construction of a successful back catalogue (a collection of records).
His music and song themes are deep and personal on an intellectual level so are therefore aimed at older or more sophisticated consumers.
Profits
generated by a kind of act like Damien tend to be part of a long term strategy by the
record company.
Here's an example of one of his songs:
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Whereas, dissimilar to Damien Rice, Justin Bieber's material takes a more combinatoric approach.
Executives
attempt to construct successful acts out of the artist (In this case JB) and the songs at his disposal.
The
image of Justin is constructed by the record company, Island Records.
The
artist, Justin, will be given a short time to prove his success before other
combinations will be tried out.
Here's an example of one of his songs:
Usually, the success of synthetic acts like Justin Bieber will fund
the development and
investment in organic acts like Damien Rice.
Because, although famously synthetic acts like Justin Bieber will
reel in the money for the record company, they ideally want
talented organic artists like Damien Rice to restore the organic
quality of the record company.
Most big
record labels will
look to balance their roster with a
combination of successful synthetic and
organic acts to ensure that
there are funds available for the day-to-day
running of the
company as well as long term profit making potential – it is a
business strategy.
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