VALS

PART EIGHTEEN

VALS - Values, Attitudes & Lifestyles Classification System 

TEENAGE VALS: 
TRENDIES - they crave attention of their peers.
PURITANS - wish to feel virtuous.
INNOVATORS - wish to make their mark.
REBELS - who wish to remake the world in their own image.
GROUPIES - who want to be accepted.
DRIFTERS - who are not sure what they want.
DROP-OUTS - who shun commitment of any kind.
TRADITIONALISTS - want things to stay as they are.
UTOPIANS - who want the world to be a better place.
CYNICS - who have to have something to complain about.
COWBOYS - who want easy money.

Three songs that I have chosen from synthetic artists are:



Best Song Ever - One Direction

I think the simplicity of the song lyrics and the current themes mentioned throughout the song reflect on the target audience they are aiming for. The fact that their image is constructed to attract female attention increases the number of young females in their audience. 
TRENDIES. COWBOYS. 

Never Say Never - Justin Bieber

Again, the age of the artists themselves and the themes which are sung about reflect on a young and naive audience. Being two teenage boys who are styled to attract young females, the target audience would appear to be young females.
REBELS. TRENDIES.

Hilary Duff - Come Clean

This song is the Theme Song to a TV show called 'Laguna Beach', which is about a group of Teenagers in Orange County, completing their senior year. This topic of television would also transfer their young predominantly female target audience over to the song.
TRENDIES. GROUPIES.







The target audience would look something like this(A girl between the ages of 12 and 14) -

This particular target audience would listen to pop music and watch chick flick films like; 


Clueless 





Mean Girls