PART SIX
RICHARD DYER ON: STAR IMAGE
Stars depend on a range of subsidiary media, magazines, tv, radio, the internet, in order to construct an image for themselves which can be marketed to their target audiences. The star image is made up of a range of meanings which are attractive to the target audiences.
In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars.
Katy Perry promotes her star image through her music videos acting like shop windows. The term 'star' refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience. In terms of Katy perry, the semi-mythological values include geekiness.
The star image has to be coherent coordinated. Katy Perry becomes the brand for Universal Records, she represents them (promotes them).
A star is an image, not a real person, that is constructed out of a range of materials, like videos, artwork, performances, media appearances etc.
Stars are commodities produced and consumed on the strength of their meanings.
Celebs which have changed their star image:
Miley Cyrus
Ariana Grande
Madonna
Selena Gomez
Nick Jonas
In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars.
Katy Perry promotes her star image through her music videos acting like shop windows. The term 'star' refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience. In terms of Katy perry, the semi-mythological values include geekiness.
The star image has to be coherent coordinated. Katy Perry becomes the brand for Universal Records, she represents them (promotes them).
A star is an image, not a real person, that is constructed out of a range of materials, like videos, artwork, performances, media appearances etc.
Stars are commodities produced and consumed on the strength of their meanings.
Some common values of music stardom:
Youthfulness
Rebellion
Sexual magnetism
An anti-authoritarian attitude
Originality
Creativity/talent
Aggression/anger
A disregard for social values relating to drugs, sex and polite behaviour
Conspicuous consumption of sex, drugs and material goods
Success against the odds
Celebs which have changed their star image:
Miley Cyrus
Ariana Grande
Madonna
Selena Gomez
Nick Jonas
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